The Location of a Product's Image on a Package Influences

question 19

True/False

The location of a product's image on a package influences the way our brains make sense of it; we perceive objects lower in a frame to be heavier than objects higher in the frame and objects on the right side of a frame heavier than those on the left side of the frame.

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Definitions:

Hawthorne Plant

A reference to the site of an influential set of studies in the early 20th century in the Hawthorne Works, a factory of the Western Electric Company, which highlighted the impact of work conditions on employee productivity.

Human Relations School

An approach to management and organizational theory that emphasizes the importance of human needs in the workplace and the key role of social interactions in employee satisfaction and productivity.

Primary Labor Market

Is composed mainly of highly skilled or well-educated white males. They are employed in large corporations that enjoy high levels of capital investment. In the primary labor market, employment is secure, earnings are high, and fringe benefits are generous.