When a Consumer Learns a Desired Behavior Over a Period

question 83

Multiple Choice

When a consumer learns a desired behavior over a period of time, it is called ________.

• A) shaping
• B) conditioning
• C) repetition
• D) extinction

Recognize the role and history of persuasion within social psychology.

Understand and analyze the strategies used in advertising and sales to influence consumer behavior.

Grasp the concept of capturing and disrupting attention as a tactic in social persuasion.

Understand different types of unemployment and their characteristics.

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Definitions:

Buyer's Readiness

The stages a potential purchaser goes through before deciding to buy a product, including awareness, knowledge, liking, preference, conviction, and purchase.

Qualifying Leads

The process of determining the likelihood that a potential customer has interest, as well as the authority and financial capacity, to complete a purchase.

Health Insurance

A type of insurance that covers the cost of an insured individual's medical and surgical expenses.

Telemarketing

A method of prospecting in which salespeople telephone potential customers.