Because a Purchase Decision Can Involve More Than One Source

question 73

Essay

Because a purchase decision can involve more than one source of motivation, consumers often find themselves in situations in which different motives, both positive and negative, conflict with one another. Describe three general types of motivational conflict. In addition, comment on how these conflicts help to bring about satisfaction of needs. Provide an example of how marketers tailor their marketing communications to fit consumer needs in each of these cases.

Explore the significance of social ties and their impact on mental and physical health.

Understand the influence of personality traits on adult development.

Analyze sibling relationships in middle adulthood.

Discuss generativity and personality themes among middle-aged adults.

---

Definitions:

Support Sentences

Sentences within a paragraph that clarify, exemplify, or expand on the main idea.

Topic Sentence

A sentence that expresses the main idea of the paragraph in which it occurs, clearly stating the topic to be discussed.

Passive Voice

Passive voice is a grammatical construction where the object of an action becomes the subject of the sentence, often used to focus on the action or to create a sense of ambiguity regarding the doer.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others through argumentation or appeal.