Joe Was Told by His Mother That He Needed to Get

question 13

Multiple Choice

Joe was told by his mother that he needed to get a gift for his aunt's birthday.He had only met his aunt once before and hardly knew her.Joe was walking through a mall and saw a candy specialty store.He entered and looked at the selection without much interest.He was about to select a box of chocolates for his aunt simply because it was cheap when he remembered that his new girlfriend Julie loved chocolate.Joe really liked Julie.He began to inspect each box of chocolates carefully,trying to find evidence of quality.Which type of involvement explains Joe's change of behavior?

• A) Product involvement
• B) Price involvement
• C) Purchase situation involvement
• D) Message involvement

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Definitions:

Discount

A reduction applied to the usual cost of goods or services.

Markup Rate

The percentage added to the cost price of goods to cover overhead and profit.

Markup

The amount added to the cost price of goods to cover overhead and profit.

Rectangular Room

A prism-shaped space with four walls at right angles to each other, typically used to describe a standard room shape.