If a Female Consumer Sees an Ad About a Woman

question 74

Multiple Choice

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________.

• A) doubt and regret
• B) self-esteem
• C) dedication and control
• D) strength and conviction

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Definitions:

Painful Stimuli

External or internal factors that cause discomfort or distress, prompting a physiological or psychological pain response.

Reception

The act or process of receiving or being received, often referring to the area in hospitals or offices where guests are greeted.

Reaction

A biological, chemical, or physical response to a specific stimulus.

Hearing

The sense through which sounds are perceived, involving the process of detecting and interpreting sound waves.