Pepsi AM Was Positioned as a Coffee Substitute

question 23

Essay

Pepsi A.M. was positioned as a coffee substitute. In one test market, Pepsi A.M. was introduced onto a university campus. It was both an immense hit and a total failure. The product always sold out in vending machines, but the consumption of coffee stayed the same and the sale of other Pepsi products declined. In terms of levels of categorization, discuss what created the problem in the test market.

Understand the purpose and process of preparing adjusted and unadjusted trial balances.

Identify and explain the impact of different types of adjustments (accruals, deferrals, depreciations) on financial statements.

Perform vertical analysis of financial statements to analyze changes over time.

Match business transactions with their corresponding account types.

---

Definitions:

Dividend Income

Income received from owning shares of a company that pays dividends, which is a portion of the company's earnings distributed to shareholders.

Dividend Preference Theory

A theory that suggests investors prefer dividends over future capital gains because dividends provide certainty.

"A bird in hand"

A principle implying that it is better to have a certain, smaller benefit now than a possibility of a greater benefit later, often used in dividend policy discussions.

Future Earnings

Projected or anticipated profits a company expects to earn in future periods, often used for valuation purposes.