Examlex
A person's actual self is a person's conception of how he/she would like to be.
Persuading Consumers
The act of convincing potential buyers about the value or benefits of a product or service to influence their purchasing decision.
Utilitarian Products
Goods that are primarily purchased for their practical uses and the functions they serve rather than for aesthetic or emotional reasons.
High Performance Risk
High Performance Risk refers to the potential for loss or adverse outcomes associated with products or services that are expected to perform at an advanced or superior level.
Attitudes
A psychological tendency reflected by the evaluation of a particular entity with some degree of favor or disfavor.
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