Promotions Offered by Manufacturers That Serve as Enticements to Push

question 2

Multiple Choice

Promotions offered by manufacturers that serve as enticements to push the product through the channel are:

• A)consumer promotions.
• B)rebate programs.
• C)direct marketing programs.
• D)trade promotions.

---

Definitions:

Phenomenological Description

An approach that focuses on describing the subjective, lived experiences of individuals without imposing pre-existing theoretical frameworks.

Scientific Method

A systematic process used in scientific research to gather observations, form hypotheses, and test predictions through experiments and data analysis.

Psychoanalytic Therapy

A therapy based on Freudian theories that explores unconscious thoughts and behaviors, aiming to uncover and understand deep-seated emotional issues and conflicts.

Humanistic Therapy

A therapeutic approach that emphasizes individual potential for growth and focuses on the client's perspective.