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"Maleness-femaleness" and "masculinity and femininity" -do these terms basically mean the same thing? Discuss and illustrate with sex-typed products.
Behavioural Economic Theory
An approach combining psychological insights with economic theory to predict and understand human decision-making.
Ideal Goals
Objectives or aims that represent a perfect or most desirable outcome, often used as benchmarks for success or aspiration.
Frugal Heuristics
Cognitive shortcuts or rules of thumb that simplify decision making.
Effective Decision Making
The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions to achieve a goal.
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