Consumer Researchers Have Adapted Some of Sigmund Freud's Ideas

question 54

Multiple Choice

Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence(s) our purchases.

• A) rational thinking
• B) unconscious motives
• C) conscious motives
• D) deviant behaviors

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Definitions:

Knowledge

Information, understanding, or skill that one acquires through experience or education.

Culture

A collection of common beliefs, objectives, behaviors, and values that define a group, institution, or organization.

Showstopper

A critical issue or obstacle that halts a production, project, or event.

Stevia Sweetener

A natural sweetener derived from the leaves of the Stevia plant, known for having no or minimal calories and not raising blood sugar levels.