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It Is Possible to Use Psychographics to Identify Distinct Segments

question 70

True/False

It is possible to use psychographics to identify distinct segments even for mundane products such as soap.


Definitions:

Doctors

Medical professionals who are licensed to diagnose and treat illnesses, perform surgery, and prescribe medication to patients.

Dopamine System

A complex network within the brain that's responsible for regulating pleasure, reward, and motivation, primarily through the neurotransmitter dopamine.

Brain

The organ in the head of humans and other vertebrates that controls the body's actions and responses, processes sensations, and is the center of thought and emotion.

Schizophrenia

A chronic and severe mental disorder affecting how a person thinks, feels, and behaves, characterized by episodes of delusions, hallucinations, and cognitive challenges.

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