Product Placement

question 92

Multiple Choice

Product placement:

• A)emphasizes consumers passing along information about a product to other consumers.
• B)is designed to obtain instant results while using limited resources.
• C)is the planned insertion of a brand into a movie, television show, or some other media.
• D)is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

---

Definitions:

Subsidiary

A company that is completely or partially owned and wholly controlled by another company, known as the parent company.

Corporate Takeover

The acquisition of one company, called the target company, by another, referred to as the acquiring company, which effectively allows the acquiring company to make decisions for the target company.

Distribution

Payment made by a firm to its owners from sources other than current or accumulated earnings.

Going-Private Transaction

A corporate action in which a company's outstanding public shares are bought out, usually by a private investor, to delist it from public stock exchanges.