According to the Elaboration Likelihood Model,marketers of a Low-Involvement Product

question 80

True/False

According to the elaboration likelihood model,marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product.

Understand the influence of online search engines and social media on consumer and marketer behaviors.

Comprehend the application and benefits of functional magnetic resonance imaging (fMRI) in marketing research.

Identify and describe the stages in extended problem solving processes.

Distinguish between different consumer decision-making rules.

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Definitions:

Persuade Consumers

The act of influencing potential buyers' attitudes or behaviors towards purchasing a product or service using various marketing tactics.

Persuasive Advertising

A form of advertising that aims to influence the audience's behavior or attitudes towards a product or service through the use of appealing messages and persuasive techniques.

Inform

entails providing data or knowledge to someone, often to make them aware of something or to help them understand it better.

Persuade

The act of convincing someone to do or believe something through reasoning or argument.