Contacting Consumers at Places Such as Farmer's Markets, Bluegrass Festivals

question 39

Multiple Choice

Contacting consumers at places such as farmer's markets, bluegrass festivals, city-wide garage sales, flea markets, craft shows, stock car races is:

• A)alternative media venues.
• B)lifestyle marketing.
• C)branded entertainment.
• D)guerilla marketing.

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Definitions:

Contradictory Class Location

A term in sociology that describes individuals or groups whose class position shares characteristics of both the capitalist and working classes.

Petite Bourgeoisie

Refers to the lower middle class, historically defined as small business owners and workers who aspire to be part of the bourgeoisie, or middle class.

Bourgeoisie

The class of modern capitalists who own the means of production and employ wage labor, as distinguished from the proletariat in Marxist theory.

Proletariat

The class of wage earners, especially those who earn their living by manual labor or who are dependent for support on daily or casual employment; the working class.