Differentiate Between an Evoked Set and a Consideration Set

question 9

Essay

Differentiate between an evoked set and a consideration set. Provide examples to illustrate the two terms.

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Definitions:

Higher-End Price

A pricing strategy that sets the cost of goods or services at the upper range of the market, targeting consumers willing to pay more for perceived quality or prestige.

Price Skimming

A pricing strategy involving setting high initial prices for a new product to maximize profits from the segment of consumers willing to pay a premium before lowering the price over time.

Cost Of Goods Sold

Direct costs attributed to the production of the goods sold by a company, including materials and labor.

Custom T-shirts

refers to T-shirts made or printed based on individual preferences or designs specified by customers.