Customer Clustering Is Attractive to Marketers Because It

question 18

Multiple Choice

Customer clustering is attractive to marketers because it:

• A)creates clusters from names purchased from a direct marketing vendor.
• B)allows marketers to identify external data lists that match the firm's target customers.
• C)creates clusters of a firm's actual customers based on important purchase criteria.
• D)creates clusters based on the profile of a firm's best customers.

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Definitions:

Strategic Business Insights

Analytical information and perspectives that provide depth understanding of business environments to aid strategic planning and decision-making.

Psychographic Segmentation

A method of segmenting customers based on how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world in which they live.

NASCAR

The National Association for Stock Car Auto Racing, a company that organizes and oversees numerous auto racing events.

Marketing Efforts

Initiatives and activities undertaken by a company to promote its products or services.