While Browsing the Internet, a Consumer Encounters a New Pop-Up

question 40

Multiple Choice

While browsing the internet, a consumer encounters a new pop-up ad every time a page is opened. This is an example of:

• A)advertising effectiveness.
• B)perceptual distortion.
• C)clutter.
• D)brand parity.

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Definitions:

Absolute Value

The distance of a number on the number line from zero, without considering which direction from zero the number lies.

Vertical Line Test

A method used to determine if a graph represents a function by checking if any vertical line crosses the graph more than once.

Function

A relationship between two sets that associates every element of the first set with exactly one element of the second set.

Vertical Line Test

A method used in determining if a graph represents a function, stating that if a vertical line intersects the graph more than once, then the graph is not a function.