The Process of Building Profiles of Customers from a Firm's

question 115

Multiple Choice

The process of building profiles of customers from a firm's database is:

• A)data warehousing.
• B)direct marketing.
• C)location data tracking.
• D)data mining.

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Definitions:

Customers Insights Team

A group within an organization focused on analyzing customer data and feedback to drive business strategy and innovation.

Fault Lines

Hypothetical divisions within a group or team, based on demographic, cultural, or organizational differences, that can lead to conflict.

Bad Apples Effect

Refers to the impact that individuals who exhibit undesirable behaviors can have on their peers or the overall environment, often resulting in a negative group dynamic or culture.

Diversity

The existence of variations of different characteristics in a group of people, including race, ethnicity, gender, sexual orientation, age, and socioeconomic status.