The Process of Building Profiles of Customers from a Firm's

question 115

Multiple Choice

The process of building profiles of customers from a firm's database is:

• A)data warehousing.
• B)direct marketing.
• C)location data tracking.
• D)data mining.

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Definitions:

Significant Leverage

Refers to the extensive use of borrowed funds to finance the assets of a company, significantly increasing the potential return or loss of an investment.

Hedge Funds

Private investment funds that use a range of strategies, including derivatives, leverage, and short selling, to earn returns for their investors.

Equity Mutual Funds

Mutual funds that primarily invest in stocks with the aim of providing capital growth or income to its investors.

Incentive Bonus

An additional payment or reward given to employees as a motivation for meeting or exceeding specified goals or objectives.