In International Marketing Communications, Standardization Is

question 19

Multiple Choice

In international marketing communications, standardization is:

• A)presenting the same message across national boundaries.
• B)a form of adaptation.
• C)new product development.
• D)a new form of the promotions mix.

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Definitions:

Shortage/Surplus

A shortage occurs when demand exceeds supply, while a surplus happens when supply exceeds demand, both of which can lead to market adjustments.

Demand Equation

A mathematical representation of the relationship between the quantity of a good consumers are willing and able to buy and the good's price.

Supply Equation

An economic formula that represents the relationship between the quantity of a good supplied by producers and the price of the good.

Price Floor

A minimum price set by the government for certain goods and services, intended to prevent prices from dropping too low.