Response Rates Are Often Higher for Permission Marketing Programs Because

question 114

Multiple Choice

Response rates are often higher for permission marketing programs because consumers:

• A)receive marketing materials for which they gave permission.
• B)individuals who participate are high-frequency purchasers.
• C)are not contacted by competing firms.
• D)are contacted only by mail.

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Definitions:

Allman Brothers

The Allman Brothers Band was an influential American rock band known for their contributions to the development of Southern rock music in the 1970s.

Slope

The measure of the steepness or incline of a line, often defined as the ratio of the vertical change to the horizontal change between two points on the line.

Regression Line

A line of best fit through a scatterplot of data points in statistical analysis, representing the relationship between an independent variable and a dependent variable.

Contestant

An individual who takes part in a competition or contest.