GIMC Stands For

question 3

Multiple Choice

GIMC stands for:

• A)globally integrated marketing communications.
• B)global and institutional marketing concepts.
• C)generic and institutionalized marketing creations.
• D)generating ideas for marketing control.

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Definitions:

Culture

The entire way of life of a group of people (including both material and symbolic elements) that acts as a lens through which one views the world and that is passed from one generation to the next.

Symbolic Culture

The aspect of culture that consists of the symbols, language, norms, and values that people create and share to communicate and make sense of the world.

Political Party

A structured group of people who share similar political aims and opinions, and aim to influence public policy by getting its candidates elected to public office.

Material Culture

Refers to the physical objects, resources, and spaces that people use to define their culture. These include homes, neighborhoods, cities, schools, churches, synagogues, temples, mosques, offices, factories and plants, tools, means of production, goods and products, stores, and so forth.