In International Marketing Communications, Standardization Is

question 19

Multiple Choice

In international marketing communications, standardization is:

• A)presenting the same message across national boundaries.
• B)a form of adaptation.
• C)new product development.
• D)a new form of the promotions mix.

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Definitions:

Self-Service

A customer service model in which individuals perform tasks and access services independently, often facilitated by technology, without direct assistance from staff.

Full-Service Retailer

A retail outlet that offers a wide range of services to its customers, including sales assistance, product information, and after-sales support.

Professional Attention

The focused consideration or service given by individuals with specialized knowledge or expertise, often in fields such as medicine, law, or consulting.

On-Site Alterations

Adjustments or changes made to a product or structure at its location of use or installation.