Each of the Following Is an Important Key to Building

question 111

Multiple Choice

Each of the following is an important key to building a successful premium program except:

• A)match the premium to the target market.
• B)select premiums that are highly popular and current fads.
• C)select premiums that reinforce the firm's product and image.
• D)integrate the premium with other IMC tools.

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Definitions:

Minimum

The smallest or least possible amount, number, or degree in a set or specified range.

Unilateral Tolerancing

A dimensioning method where variations from the specified dimension are allowed in one direction (either positive or negative) only.

Metric Dimensioning

A system of dimensioning where all measurements are expressed in metric units, commonly millimeters (mm), as per international standards.

Intentional Difference

The deliberate variation introduced in a design or dimension to fulfill a specific requirement or function.