In a Buzz Marketing Program, the Ideal Situation Occurs When

question 36

Multiple Choice

In a buzz marketing program, the ideal situation occurs when:

• A)consumers who truly like a brand tell others.
• B)consumers who like a brand and are sponsored by a company to tell others.
• C)a company creates a blog about a brand and invites consumers to participate.
• D)company or agency employees posing as customers of the company, telling others about the brand.

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Definitions:

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The highest federal court in a country, often having the ultimate authority in interpreting the constitution and the law.

Reproductive Technology

Medical and biotechnological techniques used to assist in reproduction, including fertility treatments, in vitro fertilization, and genetic testing.

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A set of moral principles or values governing an individual's behavior or the conducting of an activity.