Each of the Following Concepts Is Associated with Guerilla Marketing

question 35

Multiple Choice

Each of the following concepts is associated with guerilla marketing except:

• A)requires energy and imagination.
• B)designed to obliterate the competition.
• C)aims messages at individuals and small groups.
• D)"you marketing," based on how we can help "you."

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Definitions:

Response Tendencies

The habitual ways in which individuals react to different situations or stimuli, often based on past experiences or personality.

Cognition

The cognitive process of gaining understanding and knowledge via thinking, experiences, and sensory input.

Albert Bandura

A psychologist known for his work on social learning theory and the concept of self-efficacy.

Negatively Reinforced

Strengthening a behavior because a negative condition is removed or avoided as a consequence of the behavior.