Buzz Marketing Can Be Compared to a Virus

question 173

Multiple Choice

Buzz marketing can be compared to a virus. The infection stage:

• A)involves the product being adopted by the early majority.
• B)involves the product being used by a few innovators or trendsetters.
• C)corresponds to the product being introduced.
• D)involves widespread use of the product.

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Definitions:

Documented

Something that is supported or proven by the presence of written information or records.

Honeymoon Phase

An initial period of enthusiasm or optimism in a new project, relationship, or situation.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others sharing common attitudes, interests, and goals.

Disaster

A sudden event, such as an accident or a natural catastrophe, that causes great damage or loss of life.