When Generating Buzz About a Product, Research Indicates That to Obtain

question 118

Multiple Choice

When generating buzz about a product, research indicates that to obtain true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:

• A)the use of alternative marketing programs.
• B)advertising through traditional channels.
• C)guerilla marketing efforts.
• D)a high level of brand equity.

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Definitions:

Licensed Professionals

Individuals who have met the required standards of qualification, including education and passing of exams, to legally perform certain jobs or tasks.

Court Approval

The official sanction or consent by a judicial body confirming the legality or validity of an action.

Independent Contractors

Individuals or companies hired to perform specific tasks for a business but are not considered employees.

Agents

Individuals or entities authorized to act on behalf of another person or organization in business or legal matters.