Buzz Marketing Works Because Consumers

question 160

Multiple Choice

Buzz marketing works because consumers:

• A)receive information that is not paid for by the company.
• B)receive information when it is not expected.
• C)can choose if they want to listen or not to the recommendation.
• D)trust the opinions of other people and people like to give their opinions.

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Definitions:

Nodes of Ranvier

Gaps in the myelin sheath of nerve fibers, which facilitate rapid conduction of nerve impulses along axons by allowing the impulses to jump from one node to the next.

Myelination

The process of forming a myelin sheath around a nerve to increase the speed at which electrical impulses propagate along the nerve fiber.

Dendritic Spines

Small protrusions on dendrites of neurons that receive signals from other neurons and are key to synaptic strength and learning.

Axon Terminals

The very end of a branch of a nerve's axon, a long slender nerve fiber that conducts electrical signals to a nerve synapse.