Successful Loyalty Programs Include the Two Principles Of

question 140

Multiple Choice

Successful loyalty programs include the two principles of:

• A)added value and reciprocity.
• B)low costs and data mining.
• C)data analysis and targeted messages.
• D)utilizing digital marketing techniques and social media.

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Definitions:

Transformational Leadership

Leadership that is inspirational and arouses extraordinary effort and performance.

Personal Reference

The use of personal experiences, feelings, or opinions by an individual to explain or support a point during communication.

Arouse Enthusiasm

The act of generating excitement, motivation, or keen interest in individuals or groups towards a certain activity, goal, or subject.

Vroom-Jago Leader-Participation Model

A leadership theory that suggests the effectiveness of a decision-making process is influenced by the leader's involvement and the participation of subordinates.