The Use of Branded Entertainment Increased Sharply with The

question 194

Multiple Choice

The use of branded entertainment increased sharply with the:

• A)introduction of cable TV and the ability to target audiences through specialty shows.
• B)increased interest in specialty shows such as Extreme Makeover and Top Chef.
• C)rise of reality television shows where there is a lack of script and the focus is on the real world.
• D)popularity of the American Idol shows and fan voting.

Distinguish between various bases of market segmentation including demographic, geographic, psychographic, and behavioral.

Describe the steps involved in segmenting and targeting markets and their importance in developing a marketing strategy.

Evaluate the cost-effectiveness and potential profitability of segmenting specific market segments.

Appreciate the concept of one product and multiple market segments and strategies to target them effectively.

---

Definitions:

Revitalization Movement

Social movements aimed at constructing a more satisfying culture, often in response to perceived oppression or cultural disruption.

United States

A country in North America composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Redistributive Exchange

An economic system where goods or resources are collected from a group and then distributed based on a specific set of criteria.

Tribute

Payment made periodically by one state or ruler to another, especially as a sign of dependence or submission.