Some Marketers View Stealth Marketing as a Shrewd Way to Introduce

question 195

True/False

Some marketers view stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity.

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Definitions:

Ethological Theory

A perspective in developmental psychology that emphasizes the biological and evolutionary basis of behavior and how behavior evolves to satisfy the needs of the organism.

Ecological Theory

A framework for understanding the complex interrelations between organisms and their environment, emphasizing reciprocal influences.

Environmental Factors

Aspects of the environment that can influence living organisms, including natural elements like climate and man-made changes, which can impact health, behaviors, and development.

Ethologist

A scientist who studies animal behavior in natural environments, focusing on instinctual or innate behaviors.