Buzz, or Word-Of-Mouth, Marketing Can Be Generated in Each of the Following

question 57

Multiple Choice

Buzz, or word-of-mouth, marketing can be generated in each of the following ways, except:

• A)consumers who truly like a brand and tell others.
• B)consumers who like a brand and are sponsored by a company to tell others.
• C)companies developing user-generated ads or blogs.
• D)company or agency employees posing as customers of the company, telling others about the brand.

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Definitions:

Capital Item

Long-lasting goods that a firm acquires and uses in the production of other goods or services that have a life span extending beyond one year.

Specialty Products

Goods or services that are perceived as unique or high-value by consumers, often requiring a significant effort to search for and purchase.

Shopping Products

Goods that require consumer research and comparison of brands before purchase because of their higher price or quality, such as appliances or clothing.

Product Mix

The assortment of product lines and individual goods and services that a firm offers to consumers and business users.