Which of the Following Consumers Creates the Most Ideal Form

question 29

Multiple Choice

Which of the following consumers creates the most ideal form of buzz marketing for Guess jeans?

• A)Vanessa truly likes Guess jeans and tells others about how great they are.
• B)Trinity likes Guess jeans, which allowed Guess' marketers to sponsor her to tell others about the brand.
• C)Guess has created a blog about Guess jeans and invites consumers to participate and offer their opinions, good and bad.
• D)Guess has one of its employees pose as a customer on her personal blog telling others about how great the jeans are.

---

Definitions:

Secondary Data

Information that has been collected previously by someone else, often used in research when primary data is unavailable or unnecessary.

Functional Arrangement

An organizational structure where employees are grouped according to the specific role or function they perform within the organization.

Geographically

Pertains to or derives from the physical characteristics of the earth's surface.

Formal Report

A structured report with defined sections that presents and analyses data or findings for a specific audience and purpose.