Buzz Marketing Can Be Compared to a Virus

question 137

Multiple Choice

Buzz marketing can be compared to a virus. The inoculation stage:

• A)involves the product being adopted by the early majority.
• B)involves the product being used by a few innovators or trendsetters.
• C)corresponds to the product being introduced.
• D)involves widespread use of the product.

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Definitions:

Cloned

Cloned refers to the process or product of creating a genetically identical copy of an organism or its cells.

Tumor Suppressor Gene

A gene that protects a cell from one step on the path to cancer. When this gene is mutated to cause a loss or reduction in its function, the cell can progress to cancer.

Growth Factor Gene

A gene that codes for a growth factor, which is a naturally occurring substance capable of stimulating cellular growth, proliferation, and cellular differentiation.

Oncogenes

Genes that have the potential to cause cancer by transforming a normal cell into a tumor cell when mutated or expressed at high levels.