Examlex
In stealth marketing programs, brand ambassadors show and talk about a product to others:
Equity Method
An accounting technique used to record investments in other companies, where the investment is initially recorded at cost and adjusted thereafter for the proportionate share of profit or loss and dividends received.
Impairment Loss
A decrease in an asset's net carrying value that exceeds the future recoverable amount.
Fair Value
The sum received from selling an asset or paid to hand over a liability during a structured deal among participants in the market at the time of assessment.
Cost Method
An accounting technique used to value an investment, where the investment is recorded at its acquisition cost without adjustment for market changes.
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