The Biggest Surge in the Popularity of Product Placements Occurred

question 56

Multiple Choice

The biggest surge in the popularity of product placements occurred:

• A)in 1982 when Reese's Pieces were used to lure E.T. out of hiding.
• B)in the 1930s when Buick had a 10-picture deal with Warner Brothers for placement of cars in each of the movies.
• C)in 2007 when Tyson Foods sponsored ABC's Extreme Makeover.
• D)when Colgate sponsored the Colgate Comedy Hour in the 1950s.

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Definitions:

Variable Costs

Expenses that vary directly with the volume of production or services a company offers, including labor and materials.

Total Revenue

A company's aggregate income from product sales and service charges within a set timeframe.

Variable Costs

Expenditures that shift in accordance with the scale of output or level of production activities.

Total Revenue

The income that a company generates from its business activities, typically from the sale of goods and services before any expenses are deducted.