The Concept of Guerilla Marketing Was Created By

question 85

Multiple Choice

The concept of guerilla marketing was created by:

• A)Jay Livingstone.
• B)Conrad Hilton.
• C)the Marlboro company and Philip Morris.
• D)Jay Conrad Levinson.

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Definitions:

City Manager

An official appointed as the administrative manager of a city, in a council-manager form of city government.

City Council

The legislative body that governs a city, town, municipality, or local government area.

Incentives

Refer to factors that motivate or encourage individuals to perform an action or behave in a specific manner.

Extra-Credit Assignment

An additional task given to students that goes beyond the required coursework, offering an opportunity to earn more points towards their grade.