Typical Goals for Frequency or Loyalty Programs Include Each of the Following

question 12

Multiple Choice

Typical goals for frequency or loyalty programs include each of the following except:

• A)build brand parity.
• B)induce cross-selling to existing customers.
• C)differentiate a parity brand.
• D)preempt the entry of a new brand.

---

Definitions:

Corporation

A legal entity separate from its owners, with rights to own assets, incur liabilities, hire employees, enter contracts, and provide protection for its shareholders.

Sole Proprietorship

A type of business ownership where a single individual owns, manages, and is responsible for all aspects of the business.

Limited Liability Corporation

An organizational form that integrates the single-level taxation characteristic of partnerships and sole proprietorships with the protective limited liability feature of corporations.

Debt Financing

Acquiring funds for business activities by borrowing money, typically through loans or by issuing bonds, that must be repaid with interest.