Guerilla Marketing Includes Each of the Following Characteristics Except

question 158

Multiple Choice

Guerilla marketing includes each of the following characteristics except:

• A)a national integrated campaign.
• B)interacting with consumers.
• C)personal communications.
• D)excitement that will spread to others.

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Definitions:

Legal

Pertains to the system of rules that are created and enforced through social or governmental institutions to regulate behavior.

Ability

The possession of the means or skill to do something or carry out a task effectively.

Brain Injury

Physical trauma to the brain, which can lead to temporary or permanent impairment in cognitive, physical, or emotional functioning.

Self-Concept

The beliefs we have about who we are and how we feel about ourselves.