Customer Relationship Management Programs Are Built on Two Primary Metrics

question 203

True/False

Customer relationship management programs are built on two primary metrics: lifetime value of customers and data mining.

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Definitions:

Resources

Assets or inputs available for use in the production of goods or services, including natural, human, and capital resources.

Scarce

Describes a condition where resources, goods, or capabilities are limited in availability relative to the demand for them.

Wants

Desires for goods, services, or experiences that are not essential for survival but are deemed desirable based on individual preferences.

Comparative Advantage

The ability of a country or individual to produce a particular good or service at a lower opportunity cost than another.