The First Step in Guerilla Marketing Is To

question 152

Multiple Choice

The first step in guerilla marketing is to:

• A)discover "touch points" with consumers.
• B)develop an alternative media campaign.
• C)choose the right people to head the guerilla marketing campaign.
• D)engage consumers in a dialogue about the best methods of reaching them.

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Definitions:

Collateral

Assets promised as security for the repayment of a loan, which can be seized by the lender if the borrower fails to repay according to the terms of the loan agreement.

Security Agreement

A legal document that provides a lender a security interest in a specified asset or property that is pledged as collateral.

Collateral

Collateral refers to assets that a borrower offers to a lender to secure a loan, which can be seized if the loan is not repaid.

Perfection by Possession

A method of securing interests in personal property by physical possession, thereby prioritizing claims against the property.