Guerrilla Marketing Emphasizes Consumers Passing Along Information About a Product

question 167

True/False

Guerrilla marketing emphasizes consumers passing along information about a product to other consumers.

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Definitions:

Mnemonics

Memory aids, often using patterns of letters, ideas, or associations that facilitate the recall of information.

Reiteration

The act of repeating or restating something for emphasis or clarity, often used in communication or learning processes.

Naturalist Intelligence

The ability to recognize, categorize, and draw upon certain features of the environment.

Howard Gardner

An American developmental psychologist known for his theory of multiple intelligences, which suggests that intelligence is multifaceted and unique to each individual.