Although It Is Virtually Impossible for Companies to Create Brand

question 166

True/False

Although it is virtually impossible for companies to create brand communities, marketers can facilitate and enhance the communities in which owners interact.

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Definitions:

Secured Parties

Creditors who have the right to seize collateral if a debtor fails to fulfill their obligation under a secured agreement.

Unsecured Creditors

Creditors who have extended credit without the protection of collateral, making their claims on a debtor’s assets secondary to those of secured creditors.

Collateral

Property or assets pledged by a borrower to secure a loan or other credit, and subject to seizure on default.

Security Interest

A legal claim or lien on collateral that has been pledged, usually to secure repayment of a debt.