Product Placements and Branded Entertainment Are Effective Because the Primary

question 176

Multiple Choice

Product placements and branded entertainment are effective because the primary goal is to:

• A)increase brand awareness and generate positive feelings toward the brand.
• B)stimulate sales of the brand.
• C)build brand power and brand equity.
• D)spur viewers to some type of action through incentives.

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Definitions:

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, often indicating the degree of profitability.

Marginal Decision Rule

A principle stating that an action should be taken if and only if the marginal benefits exceed the marginal costs.

ATC

Average Total Cost, which represents the total cost per unit of output, calculated by dividing the total cost by the quantity of output produced.

MR

Stands for Marginal Revenue, which is the additional income earned from selling one more unit of a good or service.