The Initial Reaction to Advertising in Alternative Media Was Strong

question 96

True/False

The initial reaction to advertising in alternative media was strong, but in recent years it has lost its appeal due to clutter.

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Definitions:

Sales Manager

A professional responsible for directing and overseeing a team of salespeople, setting sales goals, and developing strategies to achieve those goals.

Consumer Goods

Consumer goods are products bought for personal or household use, intended for direct consumption or use by the end consumer.

Matrix Departmentation

A complex organizational structure that combines two or more types of departmentalization, often project and functional lines, to leverage the benefits of both.

Hybrid Departmentation

A structure based on some mixture of functional, product, geographic, or customer departmentation.