The Best, Most Effective Point-Of-Purchase Displays Utilize Each of the Following

question 15

Multiple Choice

The best, most effective point-of-purchase displays utilize each of the following techniques except:

• A)integrating the brand's image with the retailer's branding theme.
• B)integrating the display with current advertising and promotions.
• C)customizing the display to fit the retailer's store.
• D)making the display easy to stock.

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Definitions:

Diminishing Marginal Utility

A principle stating that as a person increases consumption of a product, there is a decline in the additional satisfaction a person gains from consuming one more unit.

Prospect Theory Loss Aversion

A concept from behavioral economics indicating that people feel the pain of losing money more acutely than they feel the pleasure of gaining the same amount.

TRIN Ratio

Also known as the Arms Index, this technical analysis indicator compares the number of advancing and declining stocks to the volume of advancing and declining stocks, used to gauge overall market sentiment.

Bearish Signal

An indication in financial markets that the price of an asset is expected to decline.