Examlex
The primary reason for building a database, coding the information, and mining data is to use the output to build programs that will boost sales revenues.
Free Association
a psychoanalytic technique in which a patient speaks freely about whatever thoughts or images come to mind, allowing for the exploration of the unconscious.
Psychoanalysis
A therapeutic technique and theory developed by Sigmund Freud that aims to explore the unconscious mind to resolve psychological conflicts and issues.
Reaction Formation
A psychological defense mechanism where an individual behaves in a way opposite to their actual feelings.
Behavioral Consistency
The tendency for people to behave in the same way in different situations, reflecting the stable traits or dispositions of their personality.
Q32: Offering Coke on sale one week, Pepsi
Q44: Permission is normally obtained from individuals in
Q51: Noise is anything that distorts or disrupts
Q54: The explosion of digital media has led
Q64: One method companies are using to measure
Q97: A coupon on a 2-liter bottle of
Q144: The public relations department in a business
Q173: What are the four categories of consumers?
Q198: One reason brand communities form is that
Q203: Customer relationship management programs are built on