To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which

question 171

Multiple Choice

To optimize permission marketing, firms must grant customers empowerment, which means customers have:

• A)power over when marketing material is sent to them.
• B)control over what marketing material is sent to them.
• C)control over when they can opt-out of the permission marketing program.
• D)power throughout the entire relationship, not just at the beginning.

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Definitions:

Experimental Estimate

A calculation or approximation obtained through controlled experimental methods to determine the effect of variables.

Prediction

The act of forecasting or estimating future events based on current or past data.

Psychological Researchers

Individuals who study the human mind and behavior through various scientific methods and experiments.

General Principle

A fundamental truth, foundation, or doctrine that serves as the basis for a system of belief or behavior or for a chain of reasoning.