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Although It Is Virtually Impossible for Companies to Create Brand

question 166

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Although it is virtually impossible for companies to create brand communities, marketers can facilitate and enhance the communities in which owners interact.


Definitions:

Takeover Defense

Strategies employed by a company to prevent or deter unwanted acquisitions or takeovers by another company.

Voting Shares

Shares of a company's stock that give the shareholder the right to vote on company matters at shareholders' meetings.

Tax Considerations

Refers to the factors related to taxes that need to be taken into account when making financial or business decisions.

Liability

A legal obligation or responsibility for the consequences of one's actions, potentially resulting in payment or other remedies in a legal context.

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