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Describe a customer relationship management (CRM)program.
Short-term Profit
Profits earned over a short period of time, typically a quarter or a year, reflecting the immediate financial health of a company.
Long-term Profits
Profits generated over an extended period, indicating the sustainability and viability of a company's business model.
SVA
Stands for Shareholder Value Added, which is a measure used to evaluate a company's ability to generate wealth for its shareholders beyond the required rate of return on their investment.
PV of Cash Flows
The present value of expected future cash flows discounted at the relevant rate, reflecting the current worth of those cash flows.
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